Business through Instagram

In this era, most of people like to create their own business. Business without promotion is nothing. Let’s imagine if you have a good business that have a big chance to be a big company. However, you did not do any promotion. How would you cooperate with the other company which can lead you to be a big company and deal with the consumer if they do not even know your business existence? Even though you have a channel in some places to help your business increased, and think that you don’t need no media to promote the business. It is a big mistake because in fact your channel is also do a part of promotion. Beside a channel, you need a media that have a high frequency of use to promote their products. As we know, people nowadays mostly choose Instagram to share their story as a fancy and elegant content. We could find so many information that we need there such as great destination places to visit, fashion and make up you need, some culinary information when you need to feed your hungry tummy, or party equipment like florist, lighting decoration, and event organizer to tone your party up. Therefore, Instagram become one of the most popular social media that is used for business. I personally agree that Instagram has a big influence on the business world.

Instagram can be a worth media that will introduce your products to the consumer without any cost like a web or blog that you have to pay for it. As this media is used by various circles, your products will reach them easily. The more you have followers, the easier you reach the market target which is the consumer that will make your products be known on the market.

Here, I provide a business account example that do their promotion through Instagram. As we can see, they use the name of their company @lenterabalilighting as a user name to make it easier for people to find them on the Instagram. On the bio, we need to put our company’s detail such as contact person, address, and what kind of business that you do. All that we need to do to promote our products is upload the latest product. Based on the example the admin keep updating the latest project that they did to show their kind of product. So, the consumer could imagine and choose what kind of decoration that they need. You need to put a credit on the photos to make sure the photos that belong to you do not get stolen by someone. Posting a picture of our product is not only to stay up to date but also to make the consumer easier to do a consultation regarding the product that they need. Some people may want a similar decoration with the picture on the business Instagram’s profile, but some of them also need a little bit modification to express their style. However, there is always a risk and disadvantage of every step you take. When you do an online promotion, sometimes you will find people ‘hit and run’ so you need to be aware and make a rule to avoid that case. Some of company have a rule that the customer have to leave DP (down payment) after make a deal, so the company be able to minimalize the loss on ‘hit and run’ case.

Furthermore, Instagram is not only valuable for those who already have a business. But also could help people that don’t have any work to do. On Instagram you only need to increase your followers and become a famous person. Then, you have a chance to be a selebgram and open a paid promote or well known as endorsement. When you open a paid promote, all thing that you have to do are take a picture of you with the place or the product that you endorse and post it up on your Instagram account. One more important thing is do not forget to put a creative words to persuade people to use the product on the caption. Most of company have provided the promotion words, so you don’t need to think about how to persuade the customer because you just need to copy and paste what the company have provided. That’s how actress or actor in Indonesia make more money.

It’s been years for me to use Instagram so I am pretty much aware how it is growing, in this year we could open business anywhere, I would like to say that Instagram is one of the best forum to open your business, that is the most wise thing how to make social media works. Let’s make a lot of money through Instagram because why not? On the last of my article thank you thank you thank you:)